About our courses & how to get started
IAB UK online training is free to access as a membership benefit and can be completed at your own pace. Our courses are suitable for all abilities and seniority, and span a range of subject areas so you can become a confident, educated authority on all things digital advertising. Five of our ten training courses are even CPD accredited, so you can earn yourself CPD credits upon completion (1 hour = 1 CPD credit).
By navigating to the online training platform from this page, you will be prompted to sign up again (or log in if you have previously accessed the platform). You will then be automatically enrolled in all courses and can dive right in.
You must be a member of IAB UK to access online training.
Browse our online training courses
See our available online training courses below. If you have any questions or enquires, please get in touch at [email protected]
Introduction to Digital Advertising
Get to grips with the types of companies involved in the industry, how digital ads are traded, and some of the crucial acronyms you will encounter.
Paid Search 101
Explore the fundamental elements of paid search, as well as the seven key foundations needed to launch a paid search campaign.
Paid Social 101
Discover the power of paid social media and learn the fundamentals, including: tracking, targeting, budget, creative, reporting. and optimisation.
Programmatic 101
Get to know what programmatic is, where it comes from, how a programmatic ad gets served, and how to measure these campaigns.
Emerging Channels
Explore fast-evolving digital channels including CTV, DOOH, audio, and retail media, and how they are changing.
AI in Digital Advertising
An introduction to Generative AI tools, how to get the most out it, how it can empower creativity, what you need to know from a legal perspective, plus, how AI helps marketers make sense of the open internet.
Introduction to Digital Measurement
Learn the key principles of how to build your measurement strategy and some of the tools and methodologies available to you to use.
Digital Advertising Regulation in the UK
An overview of how digital advertising is regulated in the UK, the IAB's role, and industry standards.
UKOM & Ipsos iris: Online Audience Measurement and Insight
Discover valuable insights that UKOM endorsed data from Ipos iris can reveal about about how the UK population behaves online, helping to inform your digital advertising strategies.
IAB UK Gold Standard
Make sure you’re up-to-date on the Gold Standard’s criteria and the challenges it’s addressing by completing our short e-Learning exercise.
Webinars & virtual events
We also host a variety of webinars on a range of topics from across the industry that members can attend live or stream later at their own leisure.
Bespoke training
In need of specific training? You're in the right place. We're experts in all things digital and can design bespoke courses to fit your needs.
